About Me

Husband. Father. SEO…in that order.

I spent the entirety of my digital career building a small digital agency with a good friend of mine from high school. Our paths diverged in a yellow wood and after ten and a half years, it was time to move on.

Post-agency life first found me in-house at a distribution company in an SEO and content marketing role. While I love eCommerce and being able to tie efforts to outcomes (e.g. actual revenue via online transaction), I decided to instead transition into big publishing.

I’m incredibly interested in how to better optimize a website from a technical perspective, topical mapping of keywords based on search intent to page intent, and am actively working on leveling up my analytics and GTM knowledge.